Equimeta Deal Room
Private horse sale management your sale, run cleanly.
For sellers handling their own sale without a sales barn or broker. List the horse, screen inquiries, agree on terms, accept Stripe-processed payment to your connected account, and document the handoff — all in one shared record so the deal does not live in your phone's text history.
- Built for owner-sellers, not just sales barns
- Contact details protected until payment confirmed
- Stripe payment on the Deal Room record
- One shared record from inquiry to payout
Every stage a private seller actually has to run.
A sales barn handles inquiries, contracts, and money for a commission. When you are selling the horse yourself, you run those steps — Equimeta gives you the workspace so they do not run you.
Listing & visibility
Build a listing once with photos, video, history, vetting notes, and price. The listing surfaces in search and category filters across the Equimeta marketplace — and you keep one canonical record instead of cross-posting to four sites.
Inquiry filtering
Inquiries land in a single inbox tied to the listing. You see buyer profile, prior platform activity, and intent answers before you reply — so you spend time on serious buyers and ignore the 'is the horse still available?' fishing.
Contact info protected
Your phone number and address are not exposed to the buyer until you choose to share them, or until payment confirms in the Deal Room. That removes the most common off-platform fraud vector for private sellers.
Agreed terms in one record
Price, included tack, transport responsibility, contingencies (PPE outcome, soundness window), and refund terms — agreed in writing inside the Deal Room and e-signed on the purchase agreement. The buyer sees the same terms you sent, and both sides have the receipt.
Payment through Stripe
Buyer checks out through Stripe inside the Deal Room. The charge is processed on your connected Stripe account; Equimeta collects the seller-side Deal Room fee on the same charge. You see payment confirmed on the record — no chasing a wire receipt screenshot in a text thread.
Standard Stripe payouts
Once the charge clears Stripe, you are paid out on your normal Stripe Connect payout schedule — typically 2 business days for ACH on established accounts. The Deal Room then advances to the document-exchange milestone.
Lock in serious buyers with a deposit
When you want commitment before the inspection window, propose a holding deposit on the deal — amount, balance-due date, and refund terms (PPE outcome, seller withdrawal, buyer withdrawal). Once both sides e-sign the deposit addendum, the buyer pays the deposit through Stripe to your connected account. The amount is credited against the balance owed at the Payment milestone, so the buyer pays the remainder later — and the seller Deal Room fee is allocated proportionally so you don't pay more in total. Equimeta does not custody the deposit and does not refund it on its own.
What private sellers ask before they list.
- What does it cost to list a horse?
- Listing is free with photos. Featured boosts are optional. Equimeta charges the seller-side tiered Deal Room fee only when you use Equimeta to document and complete the sale — see the pricing page for plan limits and the payment policy for the tiered fee schedule. There is no monthly subscription required to list a horse.
- Do I have to run payment through the Deal Room?
- No, but it is strongly recommended. The Deal Room workspace (messages, files, agreed terms, signed purchase agreement) is available on every listing. Stripe-processed checkout inside the Deal Room is opt-in. Sellers who skip it give up the documented payment milestone, the contact-info protection, and the archived record on the deal.
- How do you screen buyers for me?
- Equimeta surfaces buyer profile, prior platform activity, and intent answers in the inquiry view. We do not pre-screen buyers for you the way a sales barn does — but inquiry filtering, contact-info protection, and Stripe-processed payment on the Deal Room record together remove most of the bad-actor patterns private sellers see on classified-style sites.
- Can my trainer or agent be part of the sale?
- Yes. Buyer agents and seller agents can be linked to the deal so representation is documented from the start. Agreed commissions are recorded on the Deal Room for the paper trail; settlement with your agent is handled off-platform.
- What if the buyer ghosts after the PPE?
- If a buyer initiated a Deal Room and then disappears before paying, you simply continue marketing the horse — there is no hold on your listing until checkout. If a buyer has already paid and then stops responding, the documented Deal Room record (signed agreement, agreed terms, conversation history) is what supports the conversation; refunds and reversals are handled in Stripe under the seller's policy.
- Can I take a holding deposit from a serious buyer?
- Yes. Once both sides have agreed on price, propose a holding deposit on the deal with an amount, balance-due date, and refund terms. Both parties e-sign a deposit addendum on the deal record, then the buyer pays the deposit through Stripe to your connected Stripe account — Equimeta does not custody the funds. The amount is automatically credited against the balance owed at the Payment milestone, and the seller Deal Room fee is allocated proportionally so the total fee matches a single-payment deal. Refund decisions on cancellation are governed by the addendum the parties signed; you can step through every state of the flow at /account/deals/00000000-0000-0000-0000-00000000d311?demo&depositState=signed.
- Can I cross-post my horse to other sites?
- Yes. The Equimeta listing is canonical, but nothing prevents you from sharing the link or running the horse on other platforms. When a buyer is ready to commit, point them at the Equimeta listing and open the Deal Room there so the agreed terms, signed agreement, and Stripe-processed payment apply.
Run your sale like the barn would. Without paying for the barn.
List the horse, route inquiries through one inbox, agree on terms in writing, accept Stripe-processed payment, and document the handoff — all in the Deal Room, all under your name.