For sellers

Pricing for listing, managing, and closing horse sales

List for free, close in the Deal Room, and pay only when the sale completes.

List for free

Publish a horse, equipment, or service listing with photos at no cost. Boost visibility when you want more eyes on it.

Manage inquiries

Route serious buyers through one Deal Room — messages, files, and terms kept together.

Scale with Pro tiers

Selling at volume? Professional Plus and Elite add unlimited listings, a lead inbox, and seller analytics.

Deal Room fees

Buyers do not pay an Equimeta Deal Room platform fee. Sellers pay one success-based fee when they use Equimeta to document and complete the sale.

Buyer pays Equimeta

$0

Buyers pay the agreed price and any optional buyer support they choose before purchase.

Seller receives

Price minus tiered fee

The seller Deal Room fee is deducted from seller proceeds in the closing flow.

Sale amountSeller fee
First $10,0003%
Next $40,0002%
Above $50,0001%

Calculate your seller fee

Sale price $10,000.00
Buyer pays $10,000.00
Equimeta buyer platform fee $0.00
Seller Deal Room fee (tiered, min $1.00) −$300.00
Seller receives $9,700.00
Effective seller fee rate 3.00%

Final fees are based on the final agreed price in the deal room. Subscription fees are separate from transaction fees. How the payment workflow runs

What the Deal Room fee covers

The deal fee answers a different question than "what does Stripe charge?". A wire transfer to a stranger from Facebook Marketplace is cheap on paper and expensive when the bill of sale is missing, the PPE notes are in someone's iMessage, and the seller stops responding the day after funds clear. The seller-side Deal Room fee covers Stripe-processed payment, documented closing steps, and a saved record both sides can produce months later.

Already met the seller? That helps you judge the horse. It does not keep PPE notes, bill of sale files, haul timing, payout expectations, and handoff details organized once the deal starts moving.

3% on the first $10,000, 2% on the next $40,000, and 1% above $50,000

Minimum seller fee is $1.00 for Stripe-processed checkout, saved records, and closing support.

Sold offline? Records transfer only

Sold a horse offline anyway? You can still complete ownership registration and transfer records for a flat fee: $99 standard, or $49 for Professional Plus/Elite subscribers. This is a records-transfer service, not a deal-room replacement.

How deposits are handled

If the buyer and seller agree to a holding deposit before the balance, the tiered seller fee is allocated proportionally across the deposit and the balance — the total seller fee matches a single-payment deal.

Midnight Eclipse
Dutch Warmblood • 6yo Gelding

Order Summary

Agreed Price $10,000.00
Pre-Purchase Exam (Optional) $850.00
Total Due $10,850.00
Payment processed by Stripe

Common questions

Still unsure? Email us — we're real people.

What does 'eligible deal' mean?

It means both sides complete the transaction through the supported Equimeta Deal Room workflow — agreement, signed contract, Stripe-processed payment, document exchange — instead of running the closing steps off-platform.

What if we agreed offline first?

If both sides want the documented Deal Room checkout, bring the deal into Equimeta before money changes hands and complete it through the eligible deal flow. Buyers do not pay an Equimeta Deal Room platform fee; sellers pay the Deal Room fee from proceeds. If the sale is already closing offline, you can still use our ownership registration and transfer records service for the flat fee, but that is not a deal-room replacement.

Can I use Equimeta just for records transfer?

Yes. Closed a horse sale offline anyway? You can still complete ownership registration and transfer records for a flat fee: $99 standard, or $49 for Professional Plus or Professional Elite subscribers. That service does not include Stripe-processed Deal Room payment or closing documentation support.

What counts as a listing?

A listing is any horse, equipment, or service posted to the marketplace. Included listing capacity varies by plan, and the current plan matrix reflects the latest packaging. Professional Plus and Professional Elite are the seller-focused tiers for ongoing listing volume.

List free. Close cleanly in the Deal Room.

Buyers pay nothing on our side. Your fee applies only on a documented close.